There’s one thing that all photographers have in common: an eye for visual beauty. And while your site may be just as striking as your work, it could be doing you a disservice
7 MUST-HAVE ELEMENTS FOR EVERY FREELANCE PHOTOGRAPHER’S WEBSITE
A freelance photographer’s website is incredibly important. Think of it as your storefront: This is where potential customers go to browse your offerings.
While there are some must-haves for most websites — contact form, homepage, etc. — a photographer’s website is a bit different than the rest. It has to be both visually striking and user-friendly, two things that don’t always go hand-in-hand when it comes to web design.
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when you’re building your website, whether the DIY approach or hiring an expert to help, there are some elements that you’ll want to make sure you include. Let’s take a look at some of the expected and unexpected things you need to have on your freelance photography website that will help you land your dream clients.
website that will help you land your dream clients.
What to have on your freelance photography website
- Photos for your portfolio
- Your personal brand
- Booking functionality
- Social proof
- FAQs and helpful content
Photos for your portfolio
We’ll get the obvious out of the way first. A photographer sells photographs. Potential clients want to see the types of photographs you’re capable of capturing. This is probably the No. 1 thing leads are looking for when they come to your site.
Create an entire page dedicated to just your portfolio. Make it easy for potential clients to find what they’re looking for. Maybe you divide your portfolio into categories, one for product photography and one for wedding photography. You could also break it up by client or product type/industry. Here’s how Hulswit Designs does it.
Your personal brand
While your personal brand isn’t exactly an element on the page, it’s important enough to warrant a spot on this list — and it should emanate throughout your site. “People buy more than just the image,” says Katie Palmer, a freelance photographer who also manages Shoreditch Studios. “They buy the photographer too and want to work with someone they feel they can trust and who will be good to work with.”
Mazdak Mohammadi, owner of web design company blueberrycloud, recommends starting with your brand before your site. “Once you have your brand defined, you can use the information you learned during the process as the foundation on which your website is built,” he says. “This is a great method for leveling up as a freelance photographer.”
Mohammadi recommends asking yourself the following questions to build your brand:
- What do I stand for?
- What do I stand against?
- Who is my ideal customer?
- What are all my ideal customer’s wants and needs?
- Why does my ideal customer choose my competitors?
- Why does my ideal customer choose me?
If you forget to include ways to get in touch, you could be missing out on major opportunities. The easier you make it for people to contact you, the more leads you’ll get.
Contact on your freelance photography site can take a few forms:
- Contact form (typically on a dedicated contact page; this may also be on your homepage or about page)
- Email address
- Live chat
You’ll also want to include links to your social media profiles and an email signup. If someone isn’t ready to book just yet, this gives you a chance to stay connected with them.
Palmer says that social media is of particular importance. Noting her advice about individuals hiring people, she says that social media is another way to humanize your photographer brand. “On your website Always include links to your Twitter, Pinterest, Instagram and Facebook accounts on your website, and incorporate a visual link of your Instagram feed,” she says. “Clients will feel like they get to see the real you and who they’re going to be working with.”